OBJECTIVE:

Learn to write quickly, concisely and effectively to:
• Enhance company credibility and image
• Reduce the time to compose critical documents and emails
• Inspire the reader to take action
• Increase productivity by making the message clear and easy to follow, gaining maximum impact
• Communicate to inform, update and persuade

OVERVIEW:

Using subject matter from their own work environment, they’ll learn to:
• Order their thoughts before writing
• Position the message effectively
• Understand primary and secondary audiences
• Write logically so readers quickly grasp key points
• Create business correspondence that can be formal or more personal
• Understand style and tone choices and variations
• Identify vagueness and make positive choices
• Effectively create executive summaries that help top executives process critical information
• Master one-screen email messaging

INSTRUCTION METHODS

Concise instructor briefings with before and after samples
Fast-paced writing and editing exercises
Targeted skill exercises
Group discussion and feedback
CLASS SIZE AND PROGRAM LENGTH
One instructor for up to 15 participants
Program length is one day or an abbreviated half-day session

PROGRAM OPTIONS

Use our standard program.
Our writing consultant will interview key players and read samples to assess strengths
and weaknesses and design a program tailored to your corporate needs.